Back in 2002, I travelled 15 hours in a plane to learn from one man. The King of Copywriting. A writer with such cut-through you could barely take your eyes off the page.
That event changed my life forever.
Sadly, today is he gone.
And I think one of his best friends sums up this man best…
And if you haven’t ever done so, then do yourself a favour and read some of Gary’s best stuff at:
In fact, here is the actual newsletter I wrote back in 2002 after returning from meeting him in person. Tips that are as important today as they were 5 years ago.