You won’t believe the difference what I’m about to reveal, will make to your business. This is a secret I learned from writing over 10,000 sales messages during the past 18 years.

Pure money in the bank. Nothing to sign up for. Nothing to buy. Get this secret here:

https://brettmcfall.com/2words.pdf

Warmly
Brett

P.S. Actually here’s what one of my subscribers thinks about it:

Dear Brett

Thank you so much for this informative pdf.

Everyone always says, sell the benefits, not the features.

Everytime I write copy for anything I look back read over it and think, feature, feature, feature. But that is what is in there! How do I change those features into benefits?

I’ve tried how it will make them feel, list what they are going to get in no uncertain terms, but they are always in the form of features, not benefits.

Your technique is so simple yet glaringly obvious that I had a slap myself in the forehead epiphany.

So, what I could say instead of:

1. Tips to help you decide which wholesale items you are after and then source them yourself, without ever having to pay expensive directory subscriptions or membership fees.

is:

1. Tips to help you decide which wholesale items you are after and then source them yourself, which means you won’t ever have to pay expensive
directory subscriptions or membership fees.

GOLD.

I have started rewriting parts of my sales page already.

For this, I thank you.

Anxiously awaiting your next email,

Warm Regards
Lesley
lesley@wholesalehub.co.nz